This course will show you how to create Facebook and Instagram ads that are not previous Posts or Reels.
How to create an image ad
How to create a video ad
How to create a very eye-catching collection ad
Download the course notes
Here is the text document Evan used for the Image and Video ads
Here is the text document Evan used for the Collection ad
AI Chapters and AI search within the video
If you click play on the video below, in the top right of the video player you will see 2 dots.
- Click the 2 dots and you will see chapters that AI has identified as being key parts of the course. Then click on any chapter name and it will take you directly to that point in the course.
- Also in the top right of the video player there is a search icon - type in a search word and the AI will show you where that word appears in the video. Click on the highlighted word or the timestamp and you can go directly to that point in the course.
What is in the course:
Here are key timings / sections within the course
00:00:00 – Welcome and what we will cover
00:00:30 – Reminder - detailed courses are on the members site showing how to target your ads, run a campaign, analyse your ads and setup conversion tracking.
00:02:55 – Quick recap on running an ad campaign - by turning a post into an ad
00:12:00 – What are the benefits of creating an ad from scratch
00:15:10 – How to create an ad using an image
- How to add the 3 images
- How to create the 3 image sizes using Canva
- How to add text and choose the AI variants
- How to choose the suggested AI image enhancements
- Overview of all of the enhancements and which ones you should keep
- How to add a link and Link preview
- How to check / preview what your ad looks like across platforms and placements
00:49:00 – How to create an ad using a video
- How to add the 3 videos
- How to create the 3 video sizes using Canva
- How to add text and choose the AI variants
- Overview of all of the enhancements and which ones you should keep
- How to add a link and Link preview
- How to check / preview what your ad looks like across platforms and placements
01:04:20 – How to create a collection ad which is very eye catching and impactful
- Demonstration of what a collection ad looks like
- How to create the instant experience section
- How to add text
- How to add the carousel images and links
- How to add the main Ad element (That people see before the instant experience)
- How to check / preview what your ad looks like across platforms and placements
01:29:00 Final questions and wrap up
