This course will how you how to setup conversion tracking so you can measure how many people purchased or enquired having see your ads
Download the course notes
(These are the notes for the entire course Facebook and Instagram ads course)
AI Chapters and AI search within the video
If you click play on the video below, in the top right of the video player you will see 2 dots.
- Click the 2 dots and you will see chapters that AI has identified as being key parts of the course. Then click on any chapter name and it will take you directly to that point in the course.
- Also in the top right of the video player there is a search icon - type in a search word and the AI will show you where that word appears in the video. Click on the highlighted word or the timestamp and you can go directly to that point in the course.
What is in the course:
Here are key timings / sections within the course
00:00 Introduction to Custom Conversions
01:09 Understanding Purchase Confirmation
02:07 Tracking Inquiries and Downloads
03:27 Setting Up Custom Conversions in Ads Manager
04:43 Analyzing Conversion Costs
06:17 Impact of iOS 14 on Tracking
07:29 Setting Up Custom Conversion Goals
07:52 Navigating Ads Manager for Custom Conversions
10:37 Creating Inquiry Form Conversions
11:49 Analyzing Campaign Performance with Conversions
