Live Training each month using "Zoom"
How Apple's iOS privacy update impacts Facebook Ads
Watch a replay of the training session
This is part 2 of the Live training in May 2021. You can watch part 1 which covers Google's Page Experience" Algorithm update - what you need to know : by clicking here
Key Sections of the video replay
If there is a specific section you would like to catch up on here are the timings within the video.
0:00 iOS 14 privacy update – what are iOS users now prompted to do when opening an app
3:00 How will this impact Facebook ads?
5:40 How it will impact your targeting
10:38 How will it impact tracking an measurement
14:47 Specific examples of what has changed - before and after the privacy update
20:37 4 scenarios - which one best describes you and how it impacts you.
What should you do next?
26:54 Use Google Analytics to check what % of your website visitors are on ios14
33:06 Check in Ads Manager to see what actions Facebook is suggesting for you
35:30 How to verify your domain
43:55 How to prioritise your tracking events
Which course should you watch next?
