This course will give you a comprehensive overview of how to target your ads in the Ads tool
1. Beginner / Intermediate ways to target
2. Advanced ways (Social media followers, web visitors, Lookalike audiences)
Download the course notes
(These are the notes for the entire course including Part 1 and Part 2)
AI Chapters and AI search within the video
If you click play on the video below, in the top right of the video player you will see 2 dots.
- Click the 2 dots and you will see chapters that AI has identified as being key parts of the course. Then click on any chapter name and it will take you directly to that point in the course.
- Also in the top right of the video player there is a search icon - type in a search word and the AI will show you where that word appears in the video. Click on the highlighted word or the timestamp and you can go directly to that point in the course.
What is in the course:
Here are key timings / sections within the cours
00:00:00 – Introduction to Ads Targeting
00:03:50 – Geographic Targeting
00:16:48 – Hyper-Local Targeting
00:19:48 – Age and Gender Targeting
00:22:37 – Using Demographics for Targeting
00:23:08 – Engagement and Relationship Status
00:23:45 – Targeting Engaged Individuals
00:24:22 – Combining Demographics
00:24:54 – Targeting Life Events
00:26:07 – Birthday and Anniversary Targeting
00:28:01 – Parent Targeting
00:28:29 – Audience Size Considerations
00:33:27 – Demographics vs. Behaviours
00:33:57 – Behavioural Targeting
00:34:22 – Travel and Digital Activities
00:34:50 – Targeting Expats
00:36:34 – Targeting Business Page Admins
00:38:14 – Understanding Audience Interests
00:39:21 – Interest Targeting Strategies
00:41:22 – Interest Targeting Examples
00:50:14 – Targeting Big Facebook Pages
00:58:40 – Common Targeting Mistakes
01:03:22 – Combining Interests
01:07:45 –Advanced Targeting
01:08:11 – Warm vs. Cold Audiences
01:08:41 – Understanding Warm Audiences
01:10:39 – Prioritising Warm Audiences
01:11:48 – Website Visitor Targeting
01:15:59 – Importance of Targeting Followers
01:16:21 – Setting Up Advanced Audiences
01:16:44 – Creating Custom Audiences
01:21:01 – Setting Up Website Visitor Audiences
01:40: 19 – Creating Lookalike Audiences
01:43:43 – Conclusion and Next Steps
